APRIL 7, 2006 - Travelers Head to Hotel Websites

More travellers than ever are booking at hotels' own websites.

Last year, according to TravelCLICK, branded hotel websites gained share over third-party sites and opaque websites (such as Priceline and Hotwire). The volume of reservations made at hotels' own websites grew by 33% in 2005 compared with 2004. 

Source: http://www.emarketer.com/Articles/Print.aspx?1003912